Resource Guide

    Billing Service vs. Doing Your Own Insurance Billing

    Should therapists hire a billing service or bill insurance themselves? Costs, control, time, and a third option where someone else carries the billing.

    Resources for Therapists2 min readReviewed by ValorWellUpdated October 14, 2026

    The short answer

    Do your own billing if your caseload is small, your payers are simple, and you have the time. Hire a billing service if billing eats your evenings and you want to keep your practice. A third option is a setting where billing is handled entirely for you, such as a group or a supported network.

    Should you do your own billing?

    It makes sense when:

    • Your caseload is small or mostly private pay.
    • You take one or two straightforward payers.
    • You like the business side and have time for it.
    • You want to see every dollar move.

    The cost is time, and the risk of missing denials or deadlines when life gets busy.

    When does a billing service make sense?

    • Billing regularly spills into evenings or weekends.
    • Denials and aging claims are piling up.
    • You take several payers or government programs with their own rules.
    • You'd rather spend that time with clients or away from work.

    Billing services usually charge a percentage of collections or a per-claim fee. You still own the practice, the contracts, and the risk of nonpayment.

    What should you ask a billing service?

    • How do you charge, and are there extra fees for appeals or patient statements?
    • Do you handle eligibility checks and authorizations, or only claims?
    • How do you work denials, and how quickly?
    • What reports will I get?
    • Do you have experience with CHAMPVA and VA Community Care, if I take them?
    • Who owns my data if we part ways?
    • Will you sign a business associate agreement?

    What's the third option?

    Work in a setting where billing isn't your job at all: a group practice, or a supported network. The tradeoff is control: you don't set the rates, and you work within their payer mix. The upside is that billing risk can shift off you, depending on the contract.

    Do it yourselfBilling serviceGroup or network
    Time spentMostLessLeast
    CostYour timeA feeBuilt into the arrangement
    Control over rates and payersFullFullLimited
    Who carries denialsYouYouDepends on contract

    How ValorWell handles this

    ValorWell is the third option for therapists serving Veterans and their families. ValorWell handles billing, claims, payer follow-up, and denials for CHAMPVA, VA Community Care, and Foundation-funded care. You're paid weekly for documented sessions, and denials don't come out of your pay.

    Because it's nonexclusive, you can keep billing your own private practice, with or without a billing service, alongside ValorWell work.

    Important limits

    • No option removes documentation. Every model depends on complete notes.
    • A billing service doesn't take on your financial risk. Unpaid claims are still unpaid.
    • ValorWell sets the rates and the payer mix for its work. That's part of the tradeoff.

    Frequently asked questions

    Sources

    1. HHS: Business associates
    2. VA: CHAMPVA for providers
    3. VA Community Care provider claims

    Treat Veterans and their families with ValorWell

    Licensed therapists keep clinical control. ValorWell handles credentialing, billing, and claims.